Eyeblog

EYESTORM TRADE: ONE YEAR ON

Eyestorm Trade was launched in May 2008 as a safe platform for clients to buy and sell Eyestorm published limited editions on the secondary market. Initially set up in response to the ‘fake’

Damien Hirst

prints that were beginning to appear both online and at high end auction sales, clients who had been after a piece that had sold out on the primary market could now have access to these works and be fully confident that they were purchasing the genuine article. In addition to this, collectors who had previously bought

Eyestorm published works could now sell them, usually for a profit due to the market price increasing since the edition sold out.

A year on and the site, which sits alongside Eyestorm and is accessible through the

main Eyestorm website or at Eyestormtrade.com, is as strong as ever and growing every week with more and more Eyestorm published works selling out on the primary market and moving over, such as Lucie Bennett’s Rose-Coloured Shoes

and Barbara, Over Gadgeted, Does Lips, Paris 1956 by William Klein.

The most popular works from the twelve editions we published with

Lucie Bennett in 2005, such as Pink Knickers, Red Felt Tip Girl and Rose-Coloured Shoes

have more than tripled in price since moving over to Eyestorm Trade, with the Artist’s Proofs going for almost five times the price the prints were originally selling for on the primary market.

The Damien Hirst works published back in 2000 and 2001 are probably the best example of how Eyestorm published works have excelled on the secondary market, with prints such as Valium, Lysergic Acid Diethylamide (LSD), Opium and Beautiful, Galactic, Exploding Screenprint (Spin) regularly appearing in contemporary art sales worldwide at auction houses such as Sotheby’s, Christies and Bonhams, for ten times what they were originally sold for eight years ago.

With currently 16 artists and almost 100 works on Eyestorm Trade, we expect it to grow as fast in the year to come as it did in the year that’s just past as more and more Eyestorm limited editions sell out and appear on the secondary market.

In Association with the Institute of Contemporary Arts

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